Community

Community

We see community not only in our day-to-day interactions with our customers but in the towns and cities where we live and work and the broader global community. We have helped people in communities throughout the world achieve a healthier lifestyle and improved quality of life through healthy, sustainable weight loss. We are committed to providing our communities with the tools, knowledge and support for their efforts in combating the international health epidemic of obesity. Community support is the foundation of our unique weight loss program and offerings. We believe the support of a community, whether on a local or global level, can have a meaningful impact on this health epidemic.

We strive to make a positive and sustainable impact on this health epidemic through our community of customers and employees but realize we must work together, and encourage our customers and employees to do the same, with other community organizations and authorities to meet this challenge. As part of this greater community outreach, we have teamed up with local and national organizations. For instance, in 2011, we collaborated with Road Runners Club of America and its member running clubs to sponsor over 50 5K walks throughout the United States as part of our “Walk-It Day” to promote fitness and physical activity. In France, we partner with the National Collective of Associations of the Obese (CNAO) which organizes the National Day Against Obesity in which we participate. We participate in the JOGG in the Netherlands and are a member of and support the Platform for Good Nutrition and Physical Exercise in Germany, which both primarily focus on preventing childhood obesity. Additionally, we have assisted both local and national governments in their efforts to address the challenge of obesity by educating leaders on this issue, including the health consequences of being overweight, and our approaches to weight loss. We also meet with these leaders to strategize on how we and other community members can work together to bring about sustainable solutions to this challenge. These efforts have resulted in us being acknowledged as a key contributor to government efforts in many parts of the world.

We understand that obesity and hunger have become two sides of the same coin in many economically depressed communities and believe we can also make a difference in the fight against hunger. Our annual Lose for Good® campaign in the United States, which we began in 2008, increases awareness of malnutrition and hunger and helps to provide access to healthy food for those in need. As part of this annual campaign, we made donations to two hunger fighting organizations, one of which addresses hunger in the United States and the other on a global basis. To date, our donations to these organizations have totaled approximately $3 million. Additionally, we organized hundreds of Lose for Good® food drives through which our members, subscribers and employees contributed food to various local community food banks. These food donations have collectively exceeded approximately 4.9 million pounds. We also support various food banks and other hunger fighting initiatives in many of the communities where we operate through the donation of food or money and volunteer hours of our members, subscribers and employees.

While promoting a healthier lifestyle, along with good nutrition, is the core focus of our community initiatives, we also support local emergency relief efforts through employee fundraisers and, in some cases, employer matching, and other efforts by our employees to assist their communities. For instance, we are actively involved in the fight against breast cancer and raising awareness of this disease at the local community level. Our commitment takes various forms and has led us to partner with different local organizations involved in this fight. For example, in Australia we are a Platinum Partner of the National Breast Cancer Foundation. As part of this relationship, we encourage our local staff and members to help raise funds for the foundation and we make our own donations based on the amount of weight lost by our local members.